★★★★★
My foundation stopped sinking in
I’m 57 and my foundation used to sink into every line by lunchtime. With this underneath it stays smooth all day, and my skin looks fresher too.
FOR SKIN 40 & BEYOND✨ Hydrating 2-in-1 · Kind to mature, sensitive skin
Get my smoother finish
Your skin, smooth and fresh again, in one step.
A hydrating smoothing gel that softens the look of fine lines and pores and helps your makeup sit smooth all day, instead of settling into every line by noon. One step, 30 seconds.
✓ Free UK delivery✓ 30-day money-back✓ Made for mature skin
✨ HOW THE GEL WORKS
Yes, I want this finish
Why your makeup settles into lines, and how this changes it.
Mature skin tends to hold less moisture, so it can look drier and makeup catches in fine lines. This gel works on both at once: it hydrates the surface so skin looks smoother and more even, then leaves a soft-focus finish that blurs the look of lines and pores.
Soft-focus that blurs the look of lines
A light-diffusing gel texture that scatters light across the skin, so fine lines, pores and uneven texture look softened the moment it’s on, no heavy coverage needed.
- ✓Blurs the look of fine lines and pores
- ✓Evens the look of uneven texture
- ✓Natural finish, never cakey or heavy
Hydration, so makeup stops catching
A hydrating gel base that keeps skin feeling supple, so foundation glides on smooth and sits evenly all day instead of clinging to dry patches and lines.
- ✓Hydrates and comforts the skin
- ✓Helps makeup sit smooth, even by midday
- ✓Gentle on mature, sensitive skin
✨ THE DIFFERENCE
What your base really does to your skin
All day on your skin, so it should be skincare too. Most bases sit in pores and dry you out. Not this one.
⚠️
Ordinary primers
Cake into pores and fine lines, dry the skin by midday. The finish holds but the skin feels tight.
✅
Velyxia
Blurs without masking, hydrates while it smooths. Long-lasting, fresh and natural, kind even to sensitive skin.
★★★★★ Loved by women 40 & over
Why women 40, 50 & 60+ keep reaching for it
Foundation sinking into lines, skin feeling drier, that tired, cakey look… here’s what changed for them.
★★★★★
Comfortable, never tight
My skin gets drier every year. This feels comfortable, never tight, and my makeup glides on instead of catching on dry patches.
★★★★★
Smoother, never a mask
At my age I don’t want a heavy mask of makeup. One layer and my skin just looks smoother and more even. Quick and natural.
★★★★★
My lines look softened
The fine lines around my eyes and mouth look softened the second it’s on. I feel put-together again, even on no-makeup days.
Velyxia Soft Blur Makeup Primer
Sale price
£16.90
Regular price
£34.90
Skip to product information
4.91/5 · Customer reviews
Velyxia Soft Blur Makeup Primer
A lightweight, comfortable base for an even-looking complexion all day long.
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Order before 30:00 for same-day dispatch
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Secure payment
48h dispatch
30-day guarantee
🛡️
Money-back guarantee — 30 days
Full refund, no questions asked, no return required.
Full refund, no questions asked, no return required.
The smoothing gel
Smooth, fresh-looking skin in one step
A hydrating gel that softens the look of fine lines and pores, and helps your makeup sit smooth all day. Kind to mature, sensitive skin.
Why they switched
Made for skin 40 & beyond
Softens the look of fine linesA soft-focus finish blurs the look of fine lines, pores and uneven texture the moment it's on — never cakey, never heavy.
Hydrates so makeup stops catchingA hydrating gel base keeps skin feeling supple, so foundation glides on and sits even — instead of clinging to dry patches and lines.
A natural finish that lastsHolds through heat and humidity with no touch-ups. Your complexion looks fresh and even from morning to evening.
Made for mature, sensitive skinA gentle formula made with sensitive skin in mind — comfortable wear, no tight feeling, fewer dry patches under makeup.
How to use
Ready in 30 seconds
Your complexion is ready before your coffee.
I
A small amountTake a pea-sized amount on your fingertips
II
Press inFrom the centre of your face outwards, with gentle taps
III
DoneWear on its own or under your usual makeup
30-day money-back
Free UK delivery
Kind to sensitive skin
Secure checkout
✨ GOOD TO KNOW
Get my smoother finish
Your questions, answered
Everything you might be wondering before you try it.
Will it work on mature, drier skin?
Yes. It’s a hydrating gel base made to keep skin feeling supple, so it suits drier, mature skin and helps makeup sit smooth instead of catching on dry patches.
Is it greasy or heavy?
No. It’s a lightweight gel with a soft-focus finish — not a thick, silicone-heavy primer. It feels comfortable and looks natural, never like a mask.
I have sensitive skin — is it gentle?
It’s formulated to be gentle and kind to sensitive skin. As with any new product, we suggest a small patch test first.
How do I use it?
One step. After your skincare, smooth a small amount over the areas you want to blur, then apply makeup as usual. About 30 seconds.
When will I notice a difference?
The smoothing, soft-focus finish is instant — you see it the moment it’s on.
What if it’s not for me?
You’re covered by our 30-day money-back guarantee: a full refund, no questions asked and no return needed.